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Wednesday, March 10, 2010
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Top 5 Reasons NOT
To Build or Repair Your Business Credit Report Yourself
Reason #1 – You
Can Be Placed In D&B’S High Risk Alert Department
The greatest risk that individual business owners run when trying to
build, correct or repair their Dun & Bradstreet Business Credit
Report is landing on D&B’s Fraud or “Severe Risk” list. That
is not where you want to be. D&B has a “special department” just
for companies flagged as a high risk. They will put language on your
report as to why you have been included in this group and will not allow
you to see your own report. You will have to deal with the person
assigned to your “case” at D&B. You are now in the unfortunate
position of being found guilty until you prove yourself innocent. And
that’s not easy. You are about to go under the microscope. Also,
D&B will send a “Special Alert” to anyone who has pulled your
D&B Report over the last (90) days informing them that you have been
red flagged as a high risk at D&B. Not good.
How do you end up in the “severe Risk” department? In an effort to
build the best credit profile possible many business owners try to make
their Report “TOO” perfect. Having been a lender for years I can
tell you that when we saw a D&B Report with a Paydex score over 80,
we always looked harder at the deal. Why? There just aren’t that many
companies out there paying their bills ahead of time. A Paydex over 80
can look “manipulated.” Create too good of a D&B Report and you
can get RED FLAGGED!
Another red flag is when you have made too many changes to your report
or too drastic of changes to your report. Every time you go into your
report to view it or check to see if changes have taken place D&B
knows it. Check your report too many times in too short a timeframe and
you got it… RED FLAGGED!
While there are other dangers, a final common occurrence happens when
you start to apply for financing. If you apply in too many places or the
broker you applied through unscrupulously shotguns your request out to
(10) different lenders, your D&B Report is going to be purchased by
all of them. D&B doesn’t know that these in essence are all the
same application; they just see you applying for money everywhere. Too
many hits from too many lenders in too short a timeframe and BOOM… RED
FLAGGED!
D&B Secrets Revealed will show you how to stay out of the “High
Risk Department.”
Reason #2 - D&B
Will Attempt To Make You Pay For Information That Is Really Free, Or At
Least Less Expensive. They Will Sell You Products You Don’t Need.
When you call into D&B’s “Customer Service” department you are
really calling into an inbound telemarketing center. These folks do
nothing but try to sell D&B products and services all day. They are
paid up to a 50% commission on the total dollar amount of “crap”
that they can sell you. You just happen to be the next caller. Now you
will hear me mention many times that I am not a D&B “basher.”
And I am not. I just don’t think it’s right when people try to sell
you something that you don’t need or won’t produce the result you
are hoping for. This salesperson doesn’t care! They just want to sell
you something… ANYTHING! Depending on which sales representative you
get you will be quoted different prices for the same services. Some
representatives will just hang up on you. Why not, you can’t call them
back… the sales reps aren’t allowed to answer their own extensions.
You have to leave a message and they decide if they want to call you
back. Good luck if you are not a buyer.
Certain sales representatives have mastered the “scare” tactic
approach. They will tell you if you don’t do this or buy that “your
D&B Rating will be negatively affected.” That's just not true, but
these guys are good; come
on, they do it ALL DAY LONG. It’s their job.
There are MANY times when I recommend using a D&B service. There’s
nothing wrong with the services. The services are fine. It’s how they are being sold and will
they produce the results you are looking.
In D&B Secrets
Revealed I take you step by step through your own D&B Report and
show you what services (if any) you should purchase to achieve the
results you are looking for. D&B Secrets Revealed will give you the name and extension of a
qualified and knowledgeable D&B representative, as well as a contact
to speak with if you are if you are treated rudely, (and you will be if your not
buying).
Reason #3 - D&B Salespeople
Are Not Going To Tell You How To Repair Your Report.
This relates closely to Reason #2. First, the sales reps at D&B are
not knowledgeable as to what a lender or creditor is looking for. They are
telemarketers, not lenders. Sure, they know a good Paydex is important,
but they won’t talk to you at all about your % of payments within
terms. That’s because the product they will push at you to raise your
Paydex score may or may not fix your % of payments within terms. But
both these items are equally important when a lender reviews your report
or puts your company through a credit scoring system (98% of lenders use
some type of scoring system). Once again, the telemarketer is just after the sale.
But even more important then a lack of knowledge is that D&B is not going
to tell you how to repair your report. They can’t!!!! That would
damage the integrity of the information they sell to the creditors and
lenders that subscribe to their service. If every report looked good,
why would anyone need to buy them? Do you understand the game you are
in? D&B is the “National Enquirer” of business credit; they want
to find as much dirt on your company as possible. That way when a lender
pulls your report and declines your company the lender can say, “Good
thing we pulled that D&B Report.” They will never know that
they past on a solid transaction because of a decision based on bad
information contained in the D&B report.
Reason #4 - Information You
Don’t Want On Your Report Will Show Up.
I know, you think D&B is your friend. You think they want to help.
And you want to be honest so you pour your story out to D&B,
confident that they will understand your situation and take your side.
LOSER!
Speaking with D&B can be like a magazine interview. You go into the interview a little
nervous. But good news! The person interviewing you seems so nice and on
your side, allowing you to explain why you had such large losses last
year. You explain that you lost your largest customer because you were
unable to deliver their order on time because an accidental fire started in a
neighboring business destroyed your warehouse. You walk out of the
interview thinking, “hey, that went pretty well.”
Then the article
comes out….
"Revenues for ABC Company were significantly lower last year leading to
large losses. The company lost its largest account by not fulfilling its
delivery obligation and is currently being sued for Breach of Contract.
In November, a fire destroyed the company’s main warehouse. The fire
remains under investigation. Management indicated that no plans for a
new warehouse have been made. Revenues are expected to remain low
according to management’s estimates."
You get the idea. D&B is notorious for using the “scare tactic”
in tricking you to provide them your financial information. Do you
really want your competitors to have your financial statements? For $40
D&B will sell them to them. (I told you they would sell anything).
Reason #5 - Time
It is possible for you to repair your D&B Report yourself. However,
if you attempt to do this, my guess is that it will take you between (3)
to (4) months to complete. You will have spent hundreds of dollars on
products and services that were either available for free or that you
didn’t need and you have about a 20% chance of success. You will have
developed a complete disgust for D&B and be frustrated beyond your
own belief. (If you have hair now, you won’t by the time you are
done). You will have spent hours upon hours of your time on hold when
you could be doing something productive and profitable for your
business.
So what should you do? How do you build, repair of enhance your D&B
Report and not fall into these traps? As I mentioned above, you can do
this work yourself. You can do your own taxes as well as represent
yourself in court, although most people enlist the help of a tax
preparer or an attorney. And that's exactly what you should do. That's
why D&B Secrets Revealed was created. D&B
Secrets Revealed will give you the help you need to build, repair, or
enhance your D&B Business Credit Report and keep you out of trouble
and save you from spending money unnecessarily.
Look, there are literally thousands of companies that offer personal
credit repair services. There are even a handful of companies that offer
a Dun & Bradstreet Business Credit Report “building service.”
But no one, and I mean no one, except Your Biz Credit, shows existing
business owners how to repair and enhance their Business Credit Report
to its finest condition possible. That’s all we do! Nothing more. We
don’t sell incorporation services, we don’t give tax advice, and we
don’t do personal credit repair.
Click here to purchase "D&B
Secrets Revealed" now.

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